We are a 501(c)(3) corporation organized for the purpose of supporting our partner charities
annual fundraising events and our Rock-It To A Cure Concert. Our partners are fellow 501(c)(3)
organizations primarily involved in the research and cure of childhood diseases and improving the
quality of life of special needs children. Our mission is “changing children’s lives through music”.
In 2001, Mark and Cindy McCollum found themselves facing their three-year-old son's Type 1 Diabetes diagnosis. Inspired to do what they could to help find a cure, the couple launched themselves into uncovering ways to improve his quality of life and overcome his diagnosis.
Through their son's passion for music and playing the drums, Mark and Cindy had the opportunity to team up with the Indianapolis-based band Réaul, and Rock-It To A Cure was born.
Using rock 'n roll as a way to unite for a good cause, Rock-It To A Cure has grown from our humble beginnings in 2010 into a force for good, bringing together an incredible lineup of national bands while making a significant, positive impact on the charities and causes closest to our hearts.
In 2013, when Rock-It To A Cure officially became a 501(c)(3) nonprofit organization, we expanded our vision and mission to include additional fundraising events and partnerships with other causes. We are, and ever will be, committed to changing children's lives through music.
Making an impact is easier when you work together. That's why each year, we choose a special cause to partner with to bring more attention to those children and individuals who can benefit from our passion for changing lives.
The Diabetes Research Institute Foundation (DRIF)
This year, Rock-It To A Cure is proud to partner with DRIF. The Diabetes Research Institute is a world leader in cure-focused research and is home to the largest and most comprehensive research center dedicated to curing diabetes. They are aggressively working to develop a biological cure by restoring natural insulin and normalizing blood sugar levels without imposing other risks. The mission of the Foundation is to provide the Diabetes Research Institute with the funding needed to discover a cure for diabetes now. For anyone who has dealt with or known someone who suffers from diabetes, it is a disease that must be monitored every hour of the day. For children, this can greatly affect the joys and freedoms of childhood that many of us take for granted.